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ADVERTISING & MARKETING

At Printable Publishing, our mission is to empower our partners with effective marketing opportunities that enhance visibility, increase sales, and create a thriving community of digital coloring book enthusiasts. We offer a range of free and premium marketing features designed to maximize exposure and engagement while keeping our pricing transparent and predictable.

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This policy is part of our Terms of Use. By using any of Printable Publishing’s advertising services, you agree to this policy and our Terms of Use. Printable Publishing may modify this policy over time, and continued use of our services constitutes agreement to these changes.

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1. Our Approach to Advertising

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Printable Publishing operates with a lean marketing strategy focused on organic growth, community engagement, and strategic digital advertising. We offer zero listing fees and low commission rates, allowing our partners to retain more of their earnings.

 

Rather than investing in high-cost campaigns, we focus on providing free and premium marketing tools to help partners organically grow their brands. Our marketing services prioritize targeted exposure, customer engagement, and repeat sales through personalized recommendations, email marketing, social media promotions, and internal advertisements.

 

2. Partner Advertising & Marketing Features

 

A. Free Marketing Benefits for All Partners

Regardless of the pricing plan, all partners benefit from:

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  • Free email marketing campaigns, including:

    • Abandoned cart recovery

    • Thank-you notes for purchases

    • Review requests

    • Personalized product recommendations based on previous purchases​

  • Free website chat service to engage customers and drive conversions

  • Bookstore promotion on Printable Publishing’s social media

  • Offering of free coloring pages to attract visitors

  • Organic book recommendations for existing customers based on their purchase history

  • Members app available on iOS and Android for greater reach and customer convenience

  • Organic exposure within the marketplace

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B. Premium Marketing Features by Plan

Our Growth, Pro, and Elite plans include additional marketing and advertising benefits.​​​​​

Everything in Basic Marketing, plus:

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  • SEO optimization for better search visibility

  • Social media spotlights (regularly featuring books on the marketplace’s social media channels)

  • Marketplace banner ads for additional exposure

  • Push notifications via the members app to alert customers about new books or promotions

  • Exclusive and top-tier placement in social media promotions (ELITE priority over PRO partners)

  • Featured homepage promotions for maximum exposure

  • Priority access to influencer partnerships and collaborations

  • Expanded marketplace banner ads (priority placement over Premium Marketing users)

  • Newsletter Feature: Partners subscribed to the Elite plan can have their books featured in our exclusive email newsletters sent to our members base. These emails target active buyers and potential customers, promoting new releases, bestsellers, and special deals.

  • Referral Program: Elite partners can opt into our reward program, rewarding customers for referring new buyers. This incentivized system encourages customers to share their favorite coloring books, driving more traffic and increasing conversions.

  • Affiliate Program: Partners in the Elite tiers can opt into our affiliate marketing program, where bloggers, influencers, and social media users can earn commissions for referring paying customers to their books.

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3. Internal & Paid Advertising Opportunities

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While Printable Publishing provides extensive free marketing options, sellers can also choose to boost their visibility through paid internal ads. These opportunities include:

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  • Featured Listings: Paid placement on high-traffic pages for increased visibility.

  • Homepage Promotions: Selected books showcased on the homepage.

  • Social Media Spotlights: Paid promotions on our social media platforms.

  • Email Newsletter Sponsorships: Featured books in subscriber emails.

 

A. Purchasing Advertising

Partners can purchase advertising placements directly through their dashboard. Pricing and availability depend on demand and placement type, following a fixed-fee model rather than a bidding system.

 

B. Organic Promotion Expectations

We encourage all partners to promote their shops and listings through:

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  • Social media posts and engagement

  • Influencer collaborations

  • Email marketing

  • Participation in relevant online communities

 

4. Third-Party Advertising & Promotions

 

While Printable Publishing does not run automatic third-party ads for all listings, we selectively promote vendors’ books through:

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  • Social media advertising (Instagram, Facebook, Pinterest, etc.)

  • Influencer partnerships

  • Content marketing campaigns

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Participation in these promotional programs is optional and subject to additional terms.

 

5. Discounts, Promotions & Special Offers

 

Partners are free to set their own discounts and promotions. Printable Publishing also offers seasonal promotions that vendors can opt into. All discounts and promotions must comply with our fair pricing guidelines.

 

6. Disclaimers

 

Printable Publishing does not guarantee clicks, impressions, or sales resulting from marketing and advertising efforts. We reserve the right to modify or discontinue any advertising service that does not align with our platform’s goals or negatively affects our partners.

Partners are responsible for ensuring that their marketing and advertising comply with applicable laws and regulations. Please review our Intellectual Property Policy for more details.

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For further details or assistance, please contact our Service Center.

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